Important Takeaways:

• Denny’s has abruptly announced the closure of 150 locations in an effort to counteract poor sales.
• The chain announced 50 store closures are set to take place this year and the remaining 100 locations will be shut in 2025.
• The news comes after 15 of the chain’s locations closed this summer alone and 70 in total have closed in the last two years.
• Previously, inflation was blamed as a significant factor for the recent closures.
• Steve Dunn, Denny’s executive vice president and chief global development officer, has now said the affected planned locations are either too old to be remodeled or in areas that have become unprofitable.
• Many dine-in restaurants have felt the effects of changing consumer habits as money gets tighter and habits changed post pandemic.
• Stores like Denny’s have begun releasing offer value options to lure in customers, such as Applebee’s ‘Whole Lotta Burger’ with fries deal for $9.99 and Chili’s $10.99 burger meal that is bigger and cheaper than the Big Mac.

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