EU pushing online platforms and social media to label identified content as AI created to help control disinformation

Revelations 13:14 “…by the signs that it is allowed to work in the presence of the beast it deceives those who dwell on earth…”

Important Takeaways:

  • Is it real or made by AI? Europe wants a label for that as it fights disinformation
  • The European Union is pushing online platforms like Google and Meta to step up the fight against false information by adding labels to text, photos and other content generated by artificial intelligence, a top official said Monday.
  • EU Commission Vice President Vera Jourova said the ability of a new generation of AI chatbots to create complex content and visuals in seconds raises “fresh challenges for the fight against disinformation.”
  • Online platforms that have integrated generative AI into their services, such as Microsoft’s Bing search engine and Google’s Bard chatbot, should build safeguards to prevent “malicious actors” from generating disinformation, Jourova said at a briefing in Brussels.
  • Companies offering services that have the potential to spread AI-generated disinformation should roll out technology to “recognize such content and clearly label this to users,” she said.
  • Most digital giants are already signed up to the EU disinformation code, which requires companies to measure their work on combating false information and issue regular reports on their progress.
  • Twitter dropped out last month in what appeared to be the latest move by Elon Musk to loosen restrictions at the social media company after he bought it last year.
  • The exit drew a stern rebuke, with Jourova calling it a mistake.
  • “Twitter has chosen the hard way. They chose confrontation,” she said. “Make no mistake, by leaving the code, Twitter has attracted a lot of attention, and its actions and compliance with EU law will be scrutinized vigorously and urgently.”

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