AMC Entertainment to reopen 450 U.S. theaters on July 15

Reuters) – AMC Entertainment Holdings Inc said on Thursday it plans to reopen 450 theaters in the United States on July 15 and expects to return to full seating capacity around Thanksgiving.

The world’s largest movie theater operator also said it would reopen the remaining 150 theaters in the country in time for the opening of Walt Disney Co’s “Mulan” on July 24 and Christopher Nolan’s “Tenet” on July 31.

Shares of AMC rose about 8% to $6.08 in premarket trading on Friday.

The company said it would initially adopt limited seating and enforce social distancing across all theaters, with every auditorium being cleaned between shows and routinely disinfected.

AMC Chief Executive Officer Adam Aron said in an interview to Variety magazine on Thursday the company did not want to get into a “political controversy” by forcing people to wear masks inside movie halls. ()

The statement prompted a backlash on social media, with several Twitter users blaming the movie chain for not prioritizing the health of its guests.

Actor Elijah Wood, in response to AMC’s statement, tweeted: “And masks, you should require masks. Has nothing to do with politics, but rather, public health.”

AMC, which did not respond to a Reuters request for comment, had earlier said it will not require all its guests to wear a mask but “strongly encourages” them to wear one.

However, moviegoers in states where masks are mandatory will be required to wear a mask.

(Reporting by Shradha Singh and Neha Malara in Bengaluru; editing by Uttaresh.V and Ramakrishnan M.)

Saudi Arabia begins screening films after decades-long ban lifted

Children are seen inside the first Saudi Arabia cinema in Jeddah, Saudi Arabia January 13, 2018. Picture taken January 13, 2018.

By Stephen Kalin

JEDDAH, Saudi Arabia (Reuters) – Saudi Arabia began screening feature-length animated children’s films this weekend in a makeshift theater, after a 35-year-old ban on cinemas was lifted in the conservative Islamic kingdom.

The first permanent theaters could open as early as March, part of a liberalizing reform drive that has already opened the door to concerts, comedy shows and women drivers over the past year.

For now, the authorities are sponsoring temporary settings, like the state-run cultural hall in the Red Sea city of Jeddah equipped with a projector, a red carpet and a popcorn machine.

“Until now, there is no infrastructure for movie theaters, so we are trying to take advantage of (alternative) venues to approximate the cinematic form,” said Mamdouh Salim, whose Cinema 70 brand organized the week-long screenings.

“We tried to use these films to be a starting point as the first cinematic screening after the decision on Dec. 11 to permit movie theaters.”

Cinemas were banned in the early 1980s under pressure from Islamists as Saudi society turned towards a particularly conservative form of religion that discouraged public entertainment and public mixing between men and women.

But reforms led by 32-year-old Crown Prince Mohammed bin Salman have eased many of those restrictions, as the government tries to broaden the economy and lessen its dependence on oil.

In a nod to conservatives, films will be censored to make sure they remain in line with the kingdom’s “moral values”.

MORE FUN

After watching The Emoji Movie with his wife and daughter on Sunday evening, 28-year-old Sultan al-Otaibi said Saudis are happy to see movies in the theater instead of staying at home.

“It’s more comfortable, more fun to have a change of scenery and an activity on the weekend. It is a step that was very late in coming but thank God it’s happening now.”

Thousands of Saudis currently travel to Bahrain, the United Arab Emirates and other countries for entertainment. The government wants to retain the money spent on those trips.

The authorities expect to open 300 cinemas with 2,000 screens by 2030, building an industry it hopes will contribute more then 90 billion riyals ($24 billion) to the economy and create 30,000 permanent jobs.

Regional and international cinema chains are also eyeing the Saudi market, keen to tap the spending power of the young people who make up roughly 70 percent of the population.

“I want to see everything because it is something new for Saudi,” said 30-year-old movie-goer Ibtisam Abu Talib. “I hope everything is available – action, romance, children’s films, comedy. Everything, God willing.”

(Reporting By Stephen Kalin, editing by Larry King)