Tag Archives: Bud-Light

Add Anheuser-Busch to the list of large companies laying off workers

Bud Light Cans

Important Takeaways:

  • Bud Light maker Anheuser-Busch to lay off hundreds of employees, company says
  • Anheuser-Busch, the parent company of Bud Light, announced it will lay off 350 employees, many of them in corporate positions, as it seeks to recover from the fallout over a campaign involving a trans influencer.
  • In a statement, the company said the layoffs would affect less than 2% of its approximately 18,000 employees nationwide.
  • “Today we took the very difficult but necessary decision to eliminate a number of positions across our corporate organization,” Anheuser-Busch CEO Brendan Whitworth said Wednesday. “While we never take these decisions lightly, we want to ensure that our organization continues to be set for future long-term success.”
  • The layoffs will not include front-line staff members such as “brewery and warehouse staff, drivers, and field sales, among others,” the company said. The move was designed to “simplify and reduce layers within its organization,” it said.
  • Bud Light sales in the last week of June were down nearly 28% year on year, according to Nielsen IQ data cited by Bump Williams Consulting.

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Anheuser-Busch to lay off hundreds of workers

Bud Light

Important Takeaways:

  • The layoffs come months after a product endorsement from Dylan Mulvaney, a transgender influencer, in April set off a consumer boycott among conservatives that hammered sales.
  • Sales of Bud Light across the U.S. fell for at least six weeks after the start of the boycott
  • The stock price of Anheuser-Busch InBev has fallen nearly 12% since the start of the boycott in early April.
  • “We never intended to be part of a discussion that divides people,” Whitworth said. “We are in the business of bringing people together over a beer.”

Read the original article by clicking here.