Anheuser-Busch to lay off hundreds of workers

Bud Light

Important Takeaways:

  • The layoffs come months after a product endorsement from Dylan Mulvaney, a transgender influencer, in April set off a consumer boycott among conservatives that hammered sales.
  • Sales of Bud Light across the U.S. fell for at least six weeks after the start of the boycott
  • The stock price of Anheuser-Busch InBev has fallen nearly 12% since the start of the boycott in early April.
  • “We never intended to be part of a discussion that divides people,” Whitworth said. “We are in the business of bringing people together over a beer.”

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