82% of new car shoppers over paid in January

Rev 6:6 NAS And I heard something like a voice in the center of the four living creatures saying, “A quart of wheat for a denarius, and three quarts of barley for a denarius; and do not damage the oil and the wine.”

Important Takeaways:

  • Buyer beware: 4 out of 5 car shoppers overpaid in January
  • A study from the online marketplace found that 82.2% of new car buyers paid over the manufacturer’s suggested retail price (MSRP) in January
  • Shoppers are paying an average of $4,048 over list for one luxury brand
  • Cadillac’s customers led the way by paying a $4,048 premium, followed by Land Rover’s ($2,565) and Kia ‘s ($2,289).
  • Edmunds suggests holding off on a new car purchase if you can, but said price relief isn’t expected to arrive very soon.

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