Important Takeaways:

• God’s truth is reaching new eyes, with Bibles reportedly flying off shelves this year.
• In fact, Bible sales are up 22% this year through the end of October when compared to last year’s sales during the same time period, making for “a golden age of Bible publishing,” according to The Wall Street Journal.
• And here’s why this figure matters. U.S. book sales were up less than 1% during that same period, meaning the Bible’s growth in sales far outpaced what was happening more generally in the print literary space.
• In the first 10 months of 2024, 13.7 million copies were sold, with still two months left to count.
• So, why the increase, you ask? It seems chaos and uncertainty in the world, among other factors, could be turning people back to the Lord.
• One bookstore manager told the outlet she’s seeing many first-time buyers come in looking for the Scriptures — people she said are on a quest for “hope.”
• Young people, in particular, could be looking for answers to some of life’s tough questions, especially as cultural confusion grows.
• And nearly half of Gen Z said the Bible has transformed their lives. Among older Gen Z adults aged 18-21, 49% reported this transformation, with 52% of those aged 22-26 stating the same.
• “They’re leaning into the Bible,” Plake said. “They’re really trying to engage in their faith and they are kind of a bright hope for us as a young generation of American adults.”
• Other recently released data shows the full power a regular connection with God can have on a young person’s life. It will be interesting to see if the trend continues in 2025 — and beyond.

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